The manual is intended for:

• All manufacturers (individuals or associations) of traditional food;
• All manufacturers (individuals or associations) of raw materials for traditional food production;
• All potential traditional food manufacturers;
• All who want to protect their traditional products at the national level or in another country;
• State, public or non-governmental organizations that participate or want to help with traditional product registration, protection, or subsidizing.

The manual contains the following chapters:

• Food industry facts; 
• Concept for traditional food identification; 
• Quality products – Quality labels;
• Mark – Logo;
• Influence over traditional food in Europe;
• Open borders in eating habits;
• Food composition data;
• Concept for protection of agricultural and food products;
• Laws and regulations regarding agricultural and food products protection;
• Suggestion – methodology for establishing a traditional product list and traditional product selection procedure in the Republic of Macedonia.